I had the exciting opportunity to work on a Lululemon campaign titled "Metal Vent Tech," featuring Lewis Hamilton as the brand ambassador. In this project, I was responsible for integrating the correct typography, logos, and visual elements to create a cohesive and compelling campaign. The campaign showcased Lewis Hamilton in various gym outfits, posing and flexing, highlighting Lululemon's performance wear. The campaign was prominently displayed in multiple locations, including the Berlin Showcase and Zurich in Germany, as well as Battersea, Covent Garden, Regent Street, and Westfield in London, all on digital banners. This project was a fantastic blend of branding and design, and it was great to see the work showcased in such high-traffic, prestigious locations.