Nike Tech Pack.
I had the incredible opportunity to collaborate with Nike on their innovative Tech Pack, featuring a range of hoodies and jogging bottoms designed for ultimate comfort and performance. I also got the chance to worked closely with a a few talented photographers to capture the essence of the Tech Pack. Using different gel lights with various tones, we highlighted the versatility and style of each piece.
Nike Tech Pack
Nike’s Tech Pack was introduced in 2007 as a high-performance sportswear collection designed to merge innovation, functionality, and style. It was developed to provide lightweight, breathable, and weather-resistant apparel that could transition seamlessly from athletic performance to everyday wear.
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Nike Tech Pack UI Design
As part of the Nike Tech Pack project, I had the privilege of designing an interactive UI experience for in-store iPads. This digital interface allowed customers to explore the full range of Tech Pack apparel—from hoodies to joggers—in an engaging and intuitive way.
Nike Tech UI Design
By blending sleek visuals with easy navigation, the UI provided a seamless shopping experience, enabling customers to discover product details, view styling options, and make purchases effortlessly.
Nike Tech Pack Functionalities
The Nike Tech Pack seamlessly blends innovation with performance through its key functionalities. Featuring weather protection, the apparel is waterproof, keeping you dry in any condition. The lightweight warmth technology ensures you stay cozy without the bulk, making it perfect for various activities. Additionally, advanced ventilation materials allow for optimal airflow, ensuring comfort and breathability during any level of exertion.
Typography & Styling in Nike Tech Pack UI Design
For the Nike Tech Pack UI design, I chose a combination of fonts that balance boldness and readability. The headline font, Trade Gothic Bold, was selected for its strong, impactful presence, perfect for drawing attention to key features and headings. For body text, I opted for Helvetica, a versatile and clean typeface that ensures readability across various screen sizes and devices. Together, these fonts create a harmonious balance between bold visual impact and clear, accessible information.
Nike Design Layout
The Nike Tech Pack UI design layout showcases a seamless and intuitive user experience, crafted to guide users effortlessly through the features and options available. Each screen layout is meticulously designed to highlight the product's innovative aspects, from the bold imagery of the apparel to the interactive elements that enhance the shopping experience. By integrating responsive design principles, the layouts ensure a consistent and engaging interface across all devices. This thoughtful arrangement not only accentuates the product's functionality but also creates an immersive shopping journey that resonates with users.
